Q&A Summary on Nutraceutical Claims
Q&A Summary on Nutraceutical Claims
Navigating the world of nutraceuticals can be complex, especially with the myriad of claims made by food business operators regarding health benefits and nutritional content. Understanding these claims is essential for consumers who wish to make informed choices about the products they incorporate into their daily lives. This Q&A summary addresses common questions related to nutritional and health claims, helping consumers discern the validity of such assertions and encouraging them to seek evidence-based information when evaluating supplements and functional foods. Below, we explore key questions that will enhance your understanding of nutraceutical claims and their implications for health.
Q&A Summary on Nutraceutical Claims
Q1: What are nutritional and health claims?
A: Nutritional claims refer to the nutrient content in a food product, like how much protein or vitamins it contains. Health claims suggest a relationship between the food and a specific health benefit or disease condition. For example, “This product contains Vitamin C, which supports immune function.”
Q2: What types of health claims can be made?
A: There are various types of health claims, including:
- Function Claims: “Contains Omega-3 fatty acids for heart health.”
- Enhanced Function Claims: “Promotes better digestion.”
- Disease Risk Reduction Claims: “May lower cholesterol levels.”
- Immunity Claims: “Boosts immune resistance.”
- Anti-Aging Claims: “Contains antioxidants that may reduce signs of aging.”
Q3: What must a company provide to support their claims?
A: Companies need to provide adequate documentation and scientific evidence to back their claims. This can include:
- Clinical trial results.
- Studies showing the benefits of the ingredients.
- Relevant safety data.
Q4: Can companies claim to cure diseases?
A: No, companies cannot make claims about curing diseases. For instance, saying a product “cures diabetes” or displaying medical symbols (like an ECG) is prohibited. Claims must be clear and not imply drug-like efficacy.
Q5: What examples are there in the Indian market?
A:
- Himalaya Aloe Vera Gel: Claims to “nourish and hydrate skin,” which is a function claim.
- Nutrilite Protein Powder: Promotes “muscle health” through its high protein content, which is a disease risk reduction claim.
- Baidyanath Chyawanprash: Advertised to “boost immunity,” which is an immunity claim.
Q6: What is the role of the Food Authority?
A: The Food Authority oversees the claims made by companies. If a company wants to introduce a new ingredient or make a new health claim, they must obtain prior approval based on scientific evidence.
Q7: How should products communicate their benefits?
A: Products should use phrases like “shown to support heart health” when evidence from a single study exists, or “proven to help with weight loss” when supported by multiple studies.
Q8: What should consumers be cautious about?
A: Consumers should be wary of exaggerated claims and ensure that products are backed by credible evidence. If a product claims to “boost energy” but lacks scientific support, it’s wise to question its validity.
